NORTH AMERICA EDITION

"Better than a 90-minute facial"

- Trinny Woodall

Since being requested for the Oscars' official gift bag, this waterless face mask has become a quiet obsession among makeup artists, beauty editors, and women who have tried everything. With demand that consistently outpaces supply, a peer-reviewed clinical study that stunned researchers, and a $100M patented technology behind it — the question everyone keeps asking is the same:

What exactly makes this so different?

By Alex K. 

February 5th 2026 at 9:17 am EDT

Born from biotech, not beauty, Nannette de Gaspé’s first mask was created to prove a delivery system, not to chase trends. As founder Nannette de Gaspé Beaubien has explained, the brand followed demand: women tried the technology and came back wanting more.

Youth Revealed™ Face is clinically shown to reduce the appearance of wrinkles by up to 20% in 3 hours after a single use—and up to 35% after 4 days with repeated use. Results are based on a peer-reviewed study conducted on women with an average age of 58 years old.

3 hours. 1 application. Mature skin.

The question was never whether it worked, but rather, how and what happened when it was used consistently beyond the first session (more on that in a moment...).

BMV™, short for Biomimetic Micro-Vector, is the brand’s highly patented proprietary active ingredient delivery system that mimic's the skin natural composition and is designed to encapsulate and transport actives deeper into the skin, helping to repair and restore the skin barrier and deeper layers of the epidermis.

The skin barrier is lipid-based, built to keep water out. That’s why most water-based creams, serums, and sheet masks largely sit on the surface of the skin instead of absorbing.

BMV™ uses skin-identical lipid carriers that the barrier recognizes and allows through, without needles, devices, or irritation. Once inside, body heat and skin pH break the carriers down, releasing actives where they’re most effective.

Developed over a decade in pharmaceutical biotech, the delivery system is patented and engineered to transport actives significantly deeper than conventional formulas.

Pick up any sheet mask, be it a luxury or mass market one, and you will quickly notice that all of them are comprised of at least 90% water. Youth Revealed removes water entirely so it can concentrate on what really matters and what will get you results: An 87% active ingredients and emollients, activated by body heat and light massage. It's first ingredient is Shea Butter.

Virtually waterless also means:

• Minimal preservatives needed (due to no microbial conductor)
• No ingredient degradation from hydrolysis or oxidation
• A higher concentration of active ingredients
• Reusable 3–5 times (bacteria cannot grow without water)

At an $89 USD price point, the cost per treatment drops between $18 and $30.

Youth Revealed does not temporarily plump the skin with water. Instead, it delivers concentrated actives into the epidermis via biomimetic lipid carriers, and continues releasing them for 6 to 8 hours after removal.

The clinically measured 20% wrinkle reduction in 3 hours was just the start. In a peer-reviewed clinical study, participants who used it daily for 4 consecutive days saw results well beyond wrinkles alone:

• Up to a 35% reduction in the appearance of fine lines and wrinkles
• Up to a 170% improvement in the hydration of the skin 
• Up to a 23% improvement in pigmentation, brightness, and skin tone

Importantly, this study was not conducted on twenty-somethings. The average clinical trial participant age was 58 years old and many of these women were experiencing real hormonal, structural, and environmental skin changes.

*Based on a peer-reviewed clinical study conducted on women with an average age of 58; used once daily for 4 days. Up to 20% wrinkle reduction measured after 3 hours of initial use.

“Between board meetings, travel, and children, I can’t spend 20 minutes a day strapped to a device or laying still under a wet sheet mask.

Youth Revealed™ requires just for 15 minutes, once a week. I apply it and keep moving - reading, getting ready, living. It’s dry so there's no dripping, no mess, no lying down. And because the BMV™ reservoir continues releasing actives for 6 to 8 hours after removal, the treatment keeps working long after I’m done.

I've retired my LED mask and micro-current device... And instead of monthly facials, I now go every 3 to 4 months. My aesthetician noticed the change before I even mentioned it. One mask. Once a week. That’s the entire commitment.”

— Nannette de Gaspé Beaubien, Founder

Use the Youth Revealed™ Face Mask alone or alongside your existing skincare routine. It does not require you to change anything else. It simply works with what you already have.

How to use:

• 1) Place the mask on clean, dry skin. Gently press and massage for a few seconds to activate the BMV™ carriers.
• 2) Wear for 15 minutes. Walk around, read, and prepare for the day or evening. The mask is dry so there is no mess.
• 3) Remove the mask, fold it, and place it back into the hygienic pouch provided. There is no residue to wash off. The BMV™ carriers continue working beneath the surface.

Use once a week for maintenance or daily for 3 to 4 days before a significant event. The mask is reusable 3 to 5 times. Store it at room temperature between uses.

Celebrity makeup artist Sabrina Rinaldi uses it on all her red carpet clients. Trinny Woodall called it “better than a 90-minute facial.”

Nannette de Gaspé's team brings over 60 years of combined beauty and pharmaceutical industry experience, producing formulations that are upward of 95% natural.

Removing water was not a marketing decision. It was a formulation principle — one the team arrived at after years in pharmaceutical transdermal delivery, where the goal of a formula was never to sit on the surface but rather, to reach the target tissue.

"In pharma, water is a carrier of convenience. It's cheap, familiar, and dilutes well.. But the skin barrier is made of lipids. It was designed to repel water. We asked a simple question: Why would we build a delivery system around the one substance the skin is engineered to keep out?"
— Nannette de Gaspé Beaubien, Founder

No water means no barrier conflict. The dry mask works with the skin's architecture, not against it.

No water means no preservatives. Without a substrate for microbial growth, the formula requires none.

No water means no expiration between uses. The formula remains stable from first application to last.

No water means no compromise on concentration. Every milligram of the formula is doing something.

Most products in the beauty industry contain substantial amounts of water because that is how products have always been made. Nannette de Gaspé started with the science — and the science said water was the problem, not the solution.

"I genuinely feel happy and fulfilled knowing that our technology can bring visible, measurable confidence to a woman’s day. Most skincare studies recruit participants in their 20s and 30s with skin that barely needs help. Our clinical study was conducted on women with an average age of 58.

The results reflect what the product does for mature skin navigating real hormonal, structural, and environmental changes. We did not test on young skin to produce flattering numbers. We tested on the women who actually need it."
— Nannette de Gaspé Beaubien, Founder

The decision to test on mature skin was not incidental. It was the entire point. And it is why the product has quietly earned the attention of publications like Vogue, Forbes, and South China Morning Post — editors who recognize that credible results, tested on real women, are rarer than the industry would like to admit.

WWD and New Beauty even called the product and brand "The disruptor in the beauty industry" for creating a new category that the industry had never seen, that of the dry mask!

Nannette de Gaspé offers a 100% money-back guarantee.

If the Youth Revealed™ Face mask does not produce visible results, return it within 30 days for a full refund. No conditions. No restocking fees.

"We believe in giving women the confidence to try something new. After 20 years of pharmaceutical development and peer-reviewed clinical validation, we would rather remove every barrier to that first experience than ask anyone to take our word for it. Once a client sees and feels the difference that just one product can make on her skin, she always returns."
— Adele Rubiano, President